Online marketing

If you've witnessed the euphoria that accompanies a new Web site launch turn to despair when the realisation kicks in that being live on the Web is only half the battle, you'll know that online marketing is a serious issue.

We are experts in developing integrated strategies that target the right type of visitors and make it easy to find your Web site and stand out from your competitors.

Marketing Strategy
mwa Digital start by agreeing how to measure the success of the strategy before carrying out an in-depth analysis of your market, competitors, target customers and business resources. The strategy will define the best marketing tactics to use and the results you can expect for the money you spend.

Search Engine Marketing (SEM)
According by an in-depth eye tracking study by Cornell University, the top 3 natural listings on a Google Search page get 79% of search page click through. Our in-house search engine optimisation experts carry out well-planned fully sustained Web site optimisation programs for those businesses serious about making organic search work for them.

Pay per Click (PPC) Advertising
Our Google AdWords specialists can develop a targeted campaign then manage your account to achieve maximum ROI. Increased competition for popular key phrases and increasingly higher bid rates mean Google AdWords campaigns require correct management including increasing advert Quality Scores and adjusting keyword bids to achieve the best balance between the cost-per-click (CPC) and the click-through-rate (CTR).

Email Marketing
Email is a low cost highly accountable method to increase the volume of new leads and maximise the retention of existing customers. Our expert Email marketers can develop a strategy to build a legitimate opt-in list of contacts then communicate meaningful information at the right intervals to minimise unsubscribe requests and maximise relationship building.

Social Media Marketing & Web 2.0
The latest advances in social media interaction provide a wealth of opportunity to build your reputation and spread the word throughout your market. We are experienced social marketers and can build a range of initiatives to communicate targeted messages through social networks including Blogs, Facebook, MySpace, LinkedIn, Xing and YouTube. We also develop widgets to help Users quickly bookmark and share interesting parts of your Web site on sites such as Digg, Stumble Upon and Reddit, as well embedding RSS Feeds into your site.

Metrics & Measurements
Activity is meaningless unless it can be measured and benchmarked against targeted goals. We use a variety of tools including key performance indicators (KPI's) to measure the ongoing success of every digital marketing campaign, recommending fine-tuning along the way to maximise success and ROI.

If you would like to reach further into your market and convert more of the audience into customers, contact, our Studio Director Philip Allen on 0844 544 9553 to learn more about the options.