eCommerce

eCommerce is big business with UK online sales expecting to reach £78bn a year by 2010 according to research by IMRG. This makes ecommerce the most important part of the business channel for many companies.

However ecommerce is also one of the most challenging aspects of Web development - keeping visitors on your Web site and winning their trust if you are not a Top 30 eTailer with a household name requires a great shopping experience, smooth checkout and speedy fulfilment.

mwa Digital are experts at developing bespoke online shopping experiences that build trust with your audience and convert them into customers for life. Here are a few of the key issues:

Customer acquisition and retention
Our ecommerce stores are easily indexed with major search engines such as Google, Yahoo and Bing. Our client control systems also integrate relationship building tools such email marketing and customer forums, reviews, surveys and blogs to aid customer retention.

Information & products on demand
Every ecommerce project is built with an architecture that is a flat as possibly. This means Users don't have to continuously drill down through layer after layer of navigation to find what they want. We also use cross-selling techniques to increase the average order value and your return on investment.

Time is the essence
Most customers abandon ecommerce sites because of slow loading pages. Unlike off-the-shelf shopping carts, which create unnecessary amounts of code for every page, mwa Digital uses well designed page layouts and lightweight code to achieve better results. We also host our sites on Dedicated Managed Servers so you are not competing with two or three hundred other sites for the available disc space and bandwidth.

Trust, integrity & reputation
Many people are wary of buying online and will only make a purchase when they are confident in your products, services and payment procedures. Often, a professionally designed interface and the right words of reassurance can build a reputation for your business right there and then.

Streamlined checkout
We put a lot of time, research and testing into our checkout process because we know that shopping cart abandonment is very high in many online stores and it happens for a number of reasons. Everything a customer might want to know has to be in a logical place so there is no need for a customer to hesitate at the checkout.

Security & confidence
Stacks of back end features to help you manage your business are important, but none of it matters if your Web site visitors can't trust the integrity of your offer when they land on your home page. Solutions built by mwa Digital built trust fast and ensure every new customer becomes a repeat customer.

Measurements & Metrics
We help our clients really get to grip with Google Analytics so every aspect of your audience behaviour can be analysed. We combine this with advanced search engine optimisation management and link in with associated online PR and social media initiatives to give you a comprehensive performance overview of your entire online activity.

If you are considering an investment in eCommerce and would like to learn more about succeeding profitably online; contact us at Ringwood, Bournemouth or Southampton on 0844 544 9553.