Copywriting

We've been writing Web site copy that produces measurable results since 1999.

We have experience in a wide variety of markets on a range of consumer and business issues, and we specialise in engaging audiences with punchy relevant information.

Copywriting for the Web requires specific skills. The Web is a fast food medium and the copy on a Web site rarely gets read in full. Users scan text quickly, grabbing snippets of information as they go.

They are easily bored so we tailor Web site copy to accommodate the medium's limitations and opportunities.

These are the Top 5 principles we follow to create compelling Web copy:

• We always match our writing style with the audience tone of voice.
• We know online users scan text quickly so we place key information in the right places to aid skimming.
• Starting each area of content with the conclusion rather than building up to it encourages Users to read on.
• Keeping the writing style consistent is essential throughout the site. Nothing is more unprofessional than paragraphs of text that have obviously been authored by different people.

If you need killer copy for a new or existing Web design, eCommerce or online marketing campaign; contact us at Ringwood, Bournemouth or Southampton on 0844 544 9553.